Lead Generation
2021 – 2023
Housing Disrepair Claims
SMR Social used Facebook ads to help our client find housing association tenants that need help with problems in their homes.
%
New Leads
%
Conversion Increase
%
Spend compared with other methods
Introduction
Action Reclaim needed leads and they needed them fast. They came to us hoping we could use our expertise in Facebook ads to get users to submit their details to see if Action Reclaim could make a claim for them on their behalf.
The Challenge
The biggest challenge we continue to find with the ads for Action Reclaim is reaching Housing Association or Council tenants without also reaching people who rent privately. It’s become increasingly difficult due to limitations in Facebook ad targeting but we are able to keep tweaking our targeting to make things work.
Our Approach
After creating and curating enough content for the ads and writing the ad copy, we opted to use Facebook Lead Forms for users to submit their details. We set up a system that automatically sent the leads to our client in real-time so that they could contact them straight away. We were able to create multiple audiences and ad sets to get the best cost per lead for the client and in the early days of the campaign, this was often under £5 per lead. As time has passed this cost has increased along with the overall rising costs of Facebook advertising.
Real Results for Our Client
Use of our expertise to make the campaign work
Stayed within our clients budget and exceeded expectations
The Numbers
Ad Spend: £94000 +
Leads: 1395
Users Reached: 2535849 +
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