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Why Hiring a Freelance Social Media Manager Could Be the Best Decision for Your Business
Social media looks easy from the outside. Post a few photos. Write a caption. Reply to a few comments. Maybe film the occasional video. But once you...
Your Customers Want Proof, Not Perfect Marketing
For a long time, social media marketing was all about looking polished. Perfect graphics. Perfect branding. Perfect feeds. Businesses became...
Social Media Isn’t Just Competing With Search Engines Anymore… It Is the Search Engine
For years, businesses treated social media and search engines as two completely separate things. Google was where people searched.Social media was...
Archive
Instagram’s New Carousel Caption Feature Could Be a Big Opportunity for Small Businesses
Instagram is currently testing a new feature that could make carousel posts even more powerful than they already are. The update would allow users...
Can AI Really Manage Your Social Media Better Than a Human?
“We’ve decided to just use AI for our social media instead.” It’s something we’re hearing more and more. And honestly, we completely understand why...
Instagram’s Latest Algorithm Update Is Great News for Small Businesses
For years, Instagram has had a bit of an identity problem. Original creators would spend time making content, only for aggregator accounts to repost...
TikTok Isn’t Becoming a Search Engine… It Already Is
I still hear people say it all the time: “TikTok is starting to become a search engine.” But the truth is, we’re already past that point. TikTok...
The ‘Face Behind the Brand’ Factor: Why Showing Up on Camera Builds Trust Faster Than Anything Else
I’ll be honest with you. One of the most common things we hear from business owners is this: “I don’t want to be on camera.” And we get it. It feels...
Why Some Businesses Get Enquiries From Social Media (And Others Don’t)
Two businesses can post on social media with the same level of consistency… and get completely different results. One gets messages, enquiries and...
Should You Post the Same Content on Every Platform? (Or Is That Killing Your Results?)
This is one of the most common questions we get from small business owners: “Do I need to create different content for every social media platform?”...
Why Social Media Results Depend on What You Sell
“Social media isn’t working for us.” It’s something we hear quite a lot from small business owners. And in many cases, they’re not wrong to feel...
The Power of “Local” in a Global Digital World: Why Small Businesses Have the Advantage
It’s easy to feel like you’re competing with the world on social media. Big brands. Huge budgets. Polished campaigns. National reach. And if you’re...
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