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Why Social Media Results Depend on What You Sell

Why Social Media Results Depend on What You Sell

by Stephen Robinson | Apr 21, 2026 | Social Media

“Social media isn’t working for us.” It’s something we hear quite a lot from small business owners. And in many cases, they’re not wrong to feel frustrated. They’re posting regularly, putting effort in, and not seeing the results they expected. But here’s the key...
The Power of “Local” in a Global Digital World: Why Small Businesses Have the Advantage

The Power of “Local” in a Global Digital World: Why Small Businesses Have the Advantage

by Stephen Robinson | Apr 16, 2026 | Business

It’s easy to feel like you’re competing with the world on social media. Big brands. Huge budgets. Polished campaigns. National reach. And if you’re a small, local business, it can sometimes feel like you’re at a disadvantage before you’ve even started. But here’s the...
Quality Over Quantity: Why We Don’t Believe in Posting 7 Days a Week

Quality Over Quantity: Why We Don’t Believe in Posting 7 Days a Week

by Stephen Robinson | Apr 14, 2026 | Content, Social Media

If you’ve ever felt like you’re constantly trying to “keep up” with social media, you’re not alone. A lot of business owners feel like they have to post every single day. Seven days a week. Non-stop. Because that’s what the algorithm wants… right? Not quite! At SMR...
Thinking About Connecting Claude Code to Meta Ads? Don’t.

Thinking About Connecting Claude Code to Meta Ads? Don’t.

by Stephen Robinson | Apr 6, 2026 | AI

If you’re running Meta Ads right now and you’ve been seeing people online talking about connecting Claude Code to Meta to automate your campaigns… stop. Seriously. Do not do it. Because right now, a growing number of ad buyers are discovering the hard way that trying...
Stop Trying to Go Viral: What Small Businesses Should Focus On Instead

Stop Trying to Go Viral: What Small Businesses Should Focus On Instead

by Stephen Robinson | Apr 2, 2026 | Content, Social Media

“Imagine if this goes viral…” It’s something almost every business owner has thought at some point when posting on social media. The idea of one post blowing up, reaching thousands (or even millions) of people, and suddenly bringing in loads of customers is incredibly...
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