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How to Market a Local Hospitality Business on Social Media: The Power of Storytelling
At SMR Social, we see it all the time: bars, restaurants, cafes, and even leisure venues posting the same static images of menus or deals over and...
What Do You Actually Want From Social Media? A Guide for Small Business Owners
At SMR Social, one of the first questions we ask any new client is: "What do you want social media to do for your business?" It sounds simple, but...
Why Creating a Short-Form Video Series is the Smartest Move for Small Businesses Right Now
If you're a small business looking to grow your audience, build brand awareness, and generate leads on social media, there’s one tactic that is...
When to Use Meta Ads’ Advantage+ Targeting vs Manual Targeting: A Guide for Small Businesses
Running Meta Ads (Facebook and Instagram) can feel like a guessing game, especially when you’re trying to decide between Meta’s automated Advantage+...
How Wellness Brands Can Thrive on Social Media in a Tough Economic Climate
Let’s be honest, it’s rough out there right now for many small businesses. Rising costs, cautious customers, and economic uncertainty have forced...
Understanding Cognitive Dissonance: How Psychology Can Help Small Businesses Improve Their Social Media Marketing
At SMR Social, we love applying psychology to marketing. After all, great social media isn't just about algorithms and hashtags; it's about...
Archive
When to Use Meta Ads’ Advantage+ Targeting vs Manual Targeting: A Guide for Small Businesses
Running Meta Ads (Facebook and Instagram) can feel like a guessing game, especially when you’re trying to decide between Meta’s automated Advantage+...
How Wellness Brands Can Thrive on Social Media in a Tough Economic Climate
Let’s be honest, it’s rough out there right now for many small businesses. Rising costs, cautious customers, and economic uncertainty have forced...
Understanding Cognitive Dissonance: How Psychology Can Help Small Businesses Improve Their Social Media Marketing
At SMR Social, we love applying psychology to marketing. After all, great social media isn't just about algorithms and hashtags; it's about...
A Day in the Life at SMR Social: How We Support Small Businesses with Social Media Every Day
Ever wondered what it’s really like behind the scenes at SMR Social? As a husband-and-wife team running a small but mighty social media agency, our...
How to Tap Into Your Existing Customers to Generate User-Generated Content (UGC)
If you're looking for a cost-effective and powerful way to promote your business on social media, it's time to turn to the people who already love...
The Most Efficient Way to Run a Meta Lead Generation Campaign in 2025
If you're a small business looking to generate new customer enquiries in 2025, Meta (Facebook and Instagram) lead generation campaigns remain one of...
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