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When to Use Meta Ads’ Advantage+ Targeting vs Manual Targeting: A Guide for Small Businesses
Running Meta Ads (Facebook and Instagram) can feel like a guessing game, especially when you’re trying to decide between Meta’s automated Advantage+...
How Wellness Brands Can Thrive on Social Media in a Tough Economic Climate
Let’s be honest, it’s rough out there right now for many small businesses. Rising costs, cautious customers, and economic uncertainty have forced...
Understanding Cognitive Dissonance: How Psychology Can Help Small Businesses Improve Their Social Media Marketing
At SMR Social, we love applying psychology to marketing. After all, great social media isn't just about algorithms and hashtags; it's about...
A Day in the Life at SMR Social: How We Support Small Businesses with Social Media Every Day
Ever wondered what it’s really like behind the scenes at SMR Social? As a husband-and-wife team running a small but mighty social media agency, our...
How to Tap Into Your Existing Customers to Generate User-Generated Content (UGC)
If you're looking for a cost-effective and powerful way to promote your business on social media, it's time to turn to the people who already love...
The Most Efficient Way to Run a Meta Lead Generation Campaign in 2025
If you're a small business looking to generate new customer enquiries in 2025, Meta (Facebook and Instagram) lead generation campaigns remain one of...
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A Day in the Life at SMR Social: How We Support Small Businesses with Social Media Every Day
Ever wondered what it’s really like behind the scenes at SMR Social? As a husband-and-wife team running a small but mighty social media agency, our...
How to Tap Into Your Existing Customers to Generate User-Generated Content (UGC)
If you're looking for a cost-effective and powerful way to promote your business on social media, it's time to turn to the people who already love...
The Most Efficient Way to Run a Meta Lead Generation Campaign in 2025
If you're a small business looking to generate new customer enquiries in 2025, Meta (Facebook and Instagram) lead generation campaigns remain one of...
Why Small Businesses Should Partner with Local Creators on Social Media in 2025
One of the most powerful social media trends of 2025 isn’t about flashy influencers or celebrity endorsements. It’s about something much closer to...
The Personal Side of SMR Social: How We Balance Family Life and Helping Small Businesses Thrive
It’s half-term, and for many families across the UK, that means a change of pace. At SMR Social, that’s certainly the case too. We’re not just a...
How to Use Instagram Stories to Drive More Local Business
If you're a small business trying to increase foot traffic or local bookings, Instagram Stories might be one of your most powerful tools. While feed...
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