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Why Local Businesses Shouldn’t Use Social Media Like Influencers
There’s a growing problem on social media right now. Small, established businesses are being told to act like influencers. We see it all the time....
Meta Ads Move Fast. So You Have To As Well.
If you run Meta ads for your business, you’ll know one thing for certain. They move fast. What worked brilliantly last month might stall next week....
The Difference Between “Nice Content” and Content That Grows Your Local Business
One of the most common things we hear from local business owners is:“Our social media looks nice, but it’s not really doing anything for us.” And...
Archive
When Your Content Is Good Enough, the Rules Don’t Matter (But Until Then… They Do)
If your content is genuinely brilliant, the social media rules don’t matter. But if your content is just “good,” or what we’d call normal, then...
The Biggest Marketing Shift of the Decade: Why Social Media Is Now the Foundation of Every Business
The biggest marketing shift of the last decade is happening right now, and it’s being driven by social media. What used to be seen as a supporting...
Instagram’s Major Hashtag Update: What It Means for Small Businesses
Instagram is at it again. Rolling out another new feature. But this time, it’s actually one that social media managers (and small business owners)...
Our Thoughts on Meta’s Andromeda Update: What Small Businesses Need to Know
Meta’s long-awaited Andromeda update finished rolling out globally in October, and if you’ve been running ads on Facebook or Instagram, you might...
Why Social Media Marketing Is More Like Marriage Than a One-Night Stand
Imagine this. You see someone across the room. You don’t walk straight up to them and ask for their hand in marriage. You start with a conversation....
How to Prepare Your Small Business’s Social Media for Black Friday 2025
Black Friday is fast approaching. It falls on Friday 28th November this year, and if you haven’t started planning your social media content yet,...
You Are Not the Audience: Why Your Personal Taste Might Be Hurting Your Social Media
Here’s one of the most important social media rules that every small business owner needs to learn: You are not the audience. It sounds harsh, but...
The ‘Keep It Real’ Movement: Why Audiences Crave Authenticity Over AI
If you’ve spent any time scrolling through social media lately, you’ve probably noticed a shift. Amongst all the AI-generated images, voiceovers,...
Why Brands Need to Be Careful with AI-Generated Content going into 2026
If you’ve been scrolling through social media recently, you’ve probably noticed something interesting happening. Major brands are starting to use...
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