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Our Thoughts on Meta’s Andromeda Update: What Small Businesses Need to Know
Meta’s long-awaited Andromeda update finished rolling out globally in October, and if you’ve been running ads on Facebook or Instagram, you might...
Why Social Media Marketing Is More Like Marriage Than a One-Night Stand
Imagine this. You see someone across the room. You don’t walk straight up to them and ask for their hand in marriage. You start with a conversation....
How to Prepare Your Small Business’s Social Media for Black Friday 2025
Black Friday is fast approaching. It falls on Friday 28th November this year, and if you haven’t started planning your social media content yet,...
Archive
The Power of Being Person-Facing on Social Media (Even If You’re Camera-Shy)
In 2025, building a personal connection with your audience is more important than ever, and for small businesses, showing the real people behind the...
The Easiest Way to Plan a Month of Social Media Content in One Afternoon (Even If We Rarely Do It Ourselves!)
At SMR Social, we’ll be honest: we often plan content just a week in advance. Social media changes fast, and being responsive to trends, events, and...
It’s Never Too Late: Why Small Businesses Should Still Invest in Social Media
At SMR Social, we hear it all the time: "Isn't it too late to start?" With what feels like an endless sea of podcasts, expert influencers on...
How to Market a Local Hospitality Business on Social Media: The Power of Storytelling
At SMR Social, we see it all the time: bars, restaurants, cafes, and even leisure venues posting the same static images of menus or deals over and...
What Do You Actually Want From Social Media? A Guide for Small Business Owners
At SMR Social, one of the first questions we ask any new client is: "What do you want social media to do for your business?" It sounds simple, but...
Why Creating a Short-Form Video Series is the Smartest Move for Small Businesses Right Now
If you're a small business looking to grow your audience, build brand awareness, and generate leads on social media, there’s one tactic that is...
When to Use Meta Ads’ Advantage+ Targeting vs Manual Targeting: A Guide for Small Businesses
Running Meta Ads (Facebook and Instagram) can feel like a guessing game, especially when you’re trying to decide between Meta’s automated Advantage+...
How Wellness Brands Can Thrive on Social Media in a Tough Economic Climate
Let’s be honest, it’s rough out there right now for many small businesses. Rising costs, cautious customers, and economic uncertainty have forced...
Understanding Cognitive Dissonance: How Psychology Can Help Small Businesses Improve Their Social Media Marketing
At SMR Social, we love applying psychology to marketing. After all, great social media isn't just about algorithms and hashtags; it's about...
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