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You Are Not the Audience: Why Your Personal Taste Might Be Hurting Your Social Media
Here’s one of the most important social media rules that every small business owner needs to learn: You are not the audience. It sounds harsh, but...
The ‘Keep It Real’ Movement: Why Audiences Crave Authenticity Over AI
If you’ve spent any time scrolling through social media lately, you’ve probably noticed a shift. Amongst all the AI-generated images, voiceovers,...
Why Brands Need to Be Careful with AI-Generated Content going into 2026
If you’ve been scrolling through social media recently, you’ve probably noticed something interesting happening. Major brands are starting to use...
Archive
A Day in the Life at SMR Social: How We Support Small Businesses with Social Media Every Day
Ever wondered what it’s really like behind the scenes at SMR Social? As a husband-and-wife team running a small but mighty social media agency, our...
How to Tap Into Your Existing Customers to Generate User-Generated Content (UGC)
If you're looking for a cost-effective and powerful way to promote your business on social media, it's time to turn to the people who already love...
The Most Efficient Way to Run a Meta Lead Generation Campaign in 2025
If you're a small business looking to generate new customer enquiries in 2025, Meta (Facebook and Instagram) lead generation campaigns remain one of...
Why Small Businesses Should Partner with Local Creators on Social Media in 2025
One of the most powerful social media trends of 2025 isn’t about flashy influencers or celebrity endorsements. It’s about something much closer to...
The Personal Side of SMR Social: How We Balance Family Life and Helping Small Businesses Thrive
It’s half-term, and for many families across the UK, that means a change of pace. At SMR Social, that’s certainly the case too. We’re not just a...
How to Use Instagram Stories to Drive More Local Business
If you're a small business trying to increase foot traffic or local bookings, Instagram Stories might be one of your most powerful tools. While feed...
Should You Post the Same Content Across All Social Media Platforms?
When you’re short on time (and let’s face it, most small business owners are), the idea of posting the same content across all your social media...
Social Media Trends to Leave Behind in 2025 (And What to Focus on Instead)
Social media moves fast, and what worked last year might already feel outdated in 2025. For small businesses trying to stay visible and relevant...
How to Turn Customer Testimonials into Engaging Social Media Content
Word of mouth is one of the most powerful tools a small business can have, and in 2025, that word of mouth lives on social media. Customer...
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