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Why Social Search Is Becoming More Important Than Reach
For years, businesses have judged their social media success using one main number: reach. How many people saw the post?How many impressions did it...
5 Ways to Create Social Media Content That Respects People’s Attention
Attention is one of the most valuable things on the internet. Every time someone stops scrolling to watch your video, read your caption, or look at...
Does Posting Daily on Social Media Really Grow Your Business in 2026?
For a long time, small businesses were told the same thing about social media: post more. Post every day. Stay constantly visible. Fill the...
Archive
Why You Should Start Planning Your Christmas Marketing Now
As of today, there are 147 days until Christmas. That might sound like plenty of time, but for small business owners, the countdown is very much on....
How to Handle Negative Comments on Social Media Like a Pro
Negative comments on social media. Every small business dreads them, but they’re part of the game. The good news? How you handle them can actually...
Why Your Small Business Shouldn’t Ignore LinkedIn in 2025
When you think of social media for small businesses, LinkedIn probably isn’t the first platform that comes to mind. But in 2025, that needs to...
How to Conduct a Competitive Analysis on Social Media (And Why It’s a Smart Move for Small Businesses)
If you’re a small business owner trying to grow your presence on social media, here’s a secret you shouldn’t ignore: your business doesn’t exist in...
The Power of Being Person-Facing on Social Media (Even If You’re Camera-Shy)
In 2025, building a personal connection with your audience is more important than ever, and for small businesses, showing the real people behind the...
The Easiest Way to Plan a Month of Social Media Content in One Afternoon (Even If We Rarely Do It Ourselves!)
At SMR Social, we’ll be honest: we often plan content just a week in advance. Social media changes fast, and being responsive to trends, events, and...
It’s Never Too Late: Why Small Businesses Should Still Invest in Social Media
At SMR Social, we hear it all the time: "Isn't it too late to start?" With what feels like an endless sea of podcasts, expert influencers on...
How to Market a Local Hospitality Business on Social Media: The Power of Storytelling
At SMR Social, we see it all the time: bars, restaurants, cafes, and even leisure venues posting the same static images of menus or deals over and...
What Do You Actually Want From Social Media? A Guide for Small Business Owners
At SMR Social, one of the first questions we ask any new client is: "What do you want social media to do for your business?" It sounds simple, but...
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