Trendy social media content can be a goldmine for small businesses. Jumping on a trend at just the right time can boost your reach, engagement, and visibility—fast. But if you get it wrong, especially if you join in a little too late, your post might come across as awkward or even a little desperate.
At SMR Social, we love seeing small businesses get creative and ride the wave of trending content. But here’s our honest advice: only do it if you catch the trend early.
Why Trending Content Works (When You’re Early)
Trends go viral for a reason. They tap into what people are already talking about, making it easier to get eyes on your content. When a trend is still gaining momentum, social media algorithms tend to push that content further, giving your post a better chance of being seen by new audiences.
For small businesses, this is a great opportunity to:
- Show your personality
- Join cultural conversations
- Gain organic reach
- Attract new followers
A timely, well-executed trend can put your brand in front of thousands of people who might never have come across you otherwise.
The Risk of Being Too Late
On the flip side, trends move quickly. What’s popular on Monday could be over by Friday. Jumping on a trend when it’s already overused can make your business look out of touch, or like you’re trying too hard to be relevant.
Here’s what might happen:
- Your post gets lost in a sea of similar content
- Audiences scroll past because it feels outdated
- You miss the chance to stand out or add value
In short, if the trend has already peaked, you’re better off skipping it entirely and focusing your energy on creating original, on-brand content.
How to Know If a Trend Is Worth Jumping On
- Is the trend still fresh? Check when it started gaining traction. If it’s already been widely used by bigger brands and influencers, it might be past its peak.
- Can you make it relevant to your business? Don’t jump on a trend just for the sake of it. Only join in if you can put a meaningful or creative spin on it.
- Will your audience get it? Make sure it aligns with your audience’s interests and sense of humour. If it feels forced, it probably is.
Tips for Getting Ahead of Trends
- Spend a few minutes each day scrolling through Reels, TikTok, or trending hashtags to see what’s gaining traction.
- Save trending audio and look out for patterns or formats you see multiple times.
- Follow trend-spotting accounts that report early on what’s going viral.
If you spot something that’s starting to take off, brainstorm how your business can put its own unique spin on it. Then move quickly—because timing really is everything.
Be Authentic First, Trendy Second
Trends can be fun and effective, but they should never come at the expense of your brand’s voice or integrity. If it feels off-brand or past its prime, it’s okay to sit it out. Your audience will appreciate content that’s true to your business far more than something that just tries to chase attention.
Want help keeping up with what’s trending and deciding when (and how) to join in? SMR Social can help your small business spot the right moments to post, plan your content quickly, and make trends work for you—not the other way around.