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Social Media Isn’t About Going Viral. It’s About Being Remembered.

Social Media Isn’t About Going Viral. It’s About Being Remembered.

by Stephen Robinson | Jul 14, 2026 | Content, Social Media

If you asked most small business owners what they wanted from social media, there’s a good chance they’d say something like, “I’d love one of our videos to go viral.” It’s understandable. Millions of views sound exciting. Thousands...
Why Small Businesses Should Pay Attention to YouTube Creators in the Age of AI

Why Small Businesses Should Pay Attention to YouTube Creators in the Age of AI

by Stephen Robinson | Jul 2, 2026 | Social Media

For years, businesses have been asking the same question: “How do we rank higher on Google?” Now there’s another question that’s becoming just as important. “How do we show up in AI answers?” Whether it’s ChatGPT, Claude,...
Why Your Competitors Might Actually Be Helping Your Business

Why Your Competitors Might Actually Be Helping Your Business

by Stephen Robinson | Jun 30, 2026 | Social Media

Most businesses see their competitors as exactly that… competition. It’s understandable. If another business in your area offers something similar, it’s easy to think that every customer they gain is one you’ve lost. But when it comes to social...
The Biggest Social Media Mistake We Still See Businesses Making in 2026

The Biggest Social Media Mistake We Still See Businesses Making in 2026

by Stephen Robinson | Jun 25, 2026 | Content, Social Media

After managing social media for more than 12 years, you’d think the biggest mistakes businesses make would have changed by now. Platforms have evolved. Algorithms have changed. AI has arrived. Short-form video has exploded. Yet despite all of that, the biggest...
Your Social Media Is Your Shop Window. Is It Inviting People In?

Your Social Media Is Your Shop Window. Is It Inviting People In?

by Stephen Robinson | Jun 23, 2026 | Social Media

Imagine walking down your local high street. You pass two cafés. One has bright lighting, welcoming staff, a clean entrance and customers enjoying themselves inside. The other has dusty windows, an empty dining area and a sign that’s faded from the sun. Which...
The UK Is Banning Social Media for Under-16s. Here’s What We Think as Parents and Social Media Managers

The UK Is Banning Social Media for Under-16s. Here’s What We Think as Parents and Social Media Managers

by Stephen Robinson | Jun 17, 2026 | Social Media

This week, the UK Government announced one of the biggest changes to social media we’ve seen in years. Under new plans, children under the age of 16 will be banned from using major social media platforms including Instagram, TikTok, Facebook, Snapchat, X and...
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