Social media moves fast, and what worked last year might already feel outdated in 2025. For small businesses trying to stay visible and relevant online, it’s just as important to know what to stop doing as it is to know what to start.
If your engagement is dropping or your posts feel like they’re getting lost in the noise, you might be clinging to outdated habits. Here are some social media trends small businesses should leave behind in 2025…and what to focus on instead.
❌ Overusing Hashtags
It was once common to cram 20-30 hashtags into every post in the hopes of being discovered. But in 2025, this tactic is not only ineffective, it can look spammy.
✅ What to Do Instead:
Use a small selection of relevant, niche hashtags (around 5-10) that truly reflect your content and audience. Better yet, focus on building engagement and relationships over trying to game the algorithm.
❌ Relying on Generic Templates
Using the same Canva template over and over (especially the popular ones) makes your content blend into the background. Your posts need to reflect your unique brand, not just follow the crowd.
✅ What to Do Instead:
Create a few custom, branded templates that reflect your colours, fonts and tone of voice. Mix in real photos, videos and behind-the-scenes content to keep things fresh and personal.
❌ Prioritising Follower Count Over Engagement
Having 10,000 followers might look impressive, but if only 100 people are interacting with your content, it won’t help your business.
✅ What to Do Instead:
Focus on quality over quantity. Aim to build a loyal, local or niche audience that genuinely cares about your business. Respond to comments, ask questions, and get involved in conversations.
❌ Posting Just to Fill the Feed
Posting every day just for the sake of it often leads to uninspired content that doesn’t perform. Your audience can tell when you’re just going through the motions.
✅ What to Do Instead:
Prioritise consistency over frequency. It’s better to post 2-3 quality pieces per week than 7 filler posts. Plan your content in advance and make sure every post serves a purpose.
❌ Ignoring Short-Form Video
If you’re still only posting static graphics or images, you’re missing out on massive reach potential. Platforms like Instagram and TikTok heavily favour Reels and short videos.
✅ What to Do Instead:
Start small with simple videos: a tour of your shop, a product demonstration, or a 10-second behind-the-scenes clip. You don’t need fancy equipment; just a phone and some natural light will do.
Time to Refresh Your Social Media Strategy
Staying ahead in 2025 means letting go of outdated tactics and leaning into what actually works: authentic engagement, video content, consistent posting, and a clear brand voice.
If you’re not sure what to focus on this year or need help building a modern, results-driven strategy, SMR Social is here to help. We’ll work with you to create content that stands out, builds trust, and supports your business goals.