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Instagram’s New Carousel Caption Feature Could Be a Big Opportunity for Small Businesses

Instagram’s New Carousel Caption Feature Could Be a Big Opportunity for Small Businesses

by Stephen Robinson | May 19, 2026 | Instagram

Instagram is currently testing a new feature that could make carousel posts even more powerful than they already are. The update would allow users to add separate captions to each image or video within a carousel post, instead of relying on one overall caption...
TikTok Isn’t Becoming a Search Engine… It Already Is

TikTok Isn’t Becoming a Search Engine… It Already Is

by Stephen Robinson | May 5, 2026 | TikTok

I still hear people say it all the time: “TikTok is starting to become a search engine.” But the truth is, we’re already past that point. TikTok isn’t becoming a search engine… it already is one. And if you’re using it purely as a place to post content and hope it...
Stop Trying to Go Viral: What Small Businesses Should Focus On Instead

Stop Trying to Go Viral: What Small Businesses Should Focus On Instead

by Stephen Robinson | Apr 2, 2026 | Content, Social Media

“Imagine if this goes viral…” It’s something almost every business owner has thought at some point when posting on social media. The idea of one post blowing up, reaching thousands (or even millions) of people, and suddenly bringing in loads of customers is incredibly...
The Hidden Reason Your Social Media Isn’t Bringing You Customers

The Hidden Reason Your Social Media Isn’t Bringing You Customers

by Stephen Robinson | Mar 31, 2026 | Content, Lead Generation, Social Media

One of the most common frustrations we hear from small business owners is this: “We’re posting regularly on social media, but it’s not bringing us any customers.” And on the surface, that sounds like a fair complaint. You’re putting the effort in. You’re staying...
Why Your Social Media Feels Like Hard Work (And How to Fix It)

Why Your Social Media Feels Like Hard Work (And How to Fix It)

by Stephen Robinson | Mar 26, 2026 | Content, Social Media

If social media feels like hard work, you’re not imagining it. A lot of small business owners quietly feel the same way. They know they should be posting more. They know social media is important. They know it can help them stay visible, attract customers and grow...
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