Your Instagram bio is one of the most valuable pieces of real estate for your small business online. In just a few short lines, you need to explain who you are, what you offer, and why people should care—all while making it easy for potential customers to take action. Whether you’re a local shop, a service provider, or an online store, a well-optimised Instagram bio can help turn profile visits into real customers.
Here’s what to include in your Instagram bio to attract more customers and boost engagement in 2025.
1. A Clear Description of What You Do
This should be the first thing people understand when they land on your profile. Avoid vague language. Instead, be specific about your business and what makes you stand out.
Try this:
- “Northwich’s favourite coffee shop ☕️ Fresh brews + homemade bakes”
- “Handmade jewellery for everyday confidence”
2. Keywords for Discoverability
Instagram bios are searchable, so including a few keywords related to your business helps you appear in search results.
Examples:
- “Hairdresser | Colour Specialist | Cheshire”
- “Gluten-Free Bakery | Vegan Cakes | Manchester”
3. A Compelling Call-to-Action (CTA)
Tell visitors exactly what to do next. Whether it’s booking an appointment, visiting your shop, or checking out your website, a strong CTA drives action.
Try this:
- “DM us to book your free consultation”
- “Shop our new collection below”
- “Visit us in-store | Open 7 days”
4. A Link in Bio (That Works for You)
Instagram only allows one clickable link, so use it wisely. You can link directly to your website, or use a link-in-bio tool (like Linktree or Later) to offer multiple options—such as shop, blog, booking page, or newsletter signup.
Tip: Make sure the page your link goes to is mobile-friendly and easy to navigate.
5. Contact Details (If You Want Customers to Reach You)
Enable the contact buttons through your Instagram business settings so people can easily call, email, or get directions to your location. This keeps your bio clean while still offering quick ways to connect.
6. Emojis (Used Wisely)
Emojis can help break up text, add personality, and make your bio easier to scan. Just make sure they suit your brand tone and aren’t overdone.
Try this:
- ☕️ for a coffee shop
- 🌿 for a florist
- 🏠 for a local business
Bonus Tip: Pin a Few Highlighted Stories
While not technically part of your bio, having clear Story Highlights with branded covers can quickly show what your business offers. Think: Reviews, FAQs, Menu, Behind the Scenes, or New In.
Ready to Optimise Your Instagram Profile?
Your Instagram bio is often the first impression a potential customer will get—make it count. With a few strategic tweaks, you can make it clear who you are, what you offer, and how people can take the next step. If you’d like help crafting a strong social media presence that attracts the right audience, SMR Social is here to support your business every step of the way.