As we move into 2025, social media continues to evolve at an incredible pace. For small businesses, staying ahead of the trends is essential to remain competitive, engage customers, and drive growth. Here are five key social media trends to focus on in the coming year:
1. AI-Driven Personalisation
In 2025, artificial intelligence (AI) will play a pivotal role in delivering highly personalised social media experiences. AI tools will allow businesses to analyse user behaviour and preferences more accurately, enabling content and advertisements tailored to individual needs. For small businesses, this means creating campaigns that feel personal, such as customised product recommendations or targeted promotions based on browsing history.
Practical tip: Start exploring affordable AI-powered tools like ChatGPT or Canva Magic Studio, which help automate content creation and customer interactions, making personalisation accessible even on a budget.
2. Short-Form Video Will Continue to Dominate
Short-form video content, popularised by TikTok and Instagram Reels, shows no signs of slowing down. In fact, it’s expected to remain the most engaging format for social media in 2025. Audiences love bite-sized, entertaining videos that deliver value quickly. Businesses should capitalise on this by creating fun, relatable, and visually engaging videos that showcase products, services, or behind-the-scenes moments.
Practical tip: Develop a video content calendar that aligns with popular trends. Tools like CapCut can help you create professional-quality short-form videos with minimal effort.
3. Social Commerce is Booming
Social commerce – the ability to shop directly through social media platforms – will grow exponentially in 2025. Platforms like Instagram and TikTok are expanding features like shoppable posts, live-stream shopping, and in-app checkout options. For small businesses, this trend means reducing friction in the purchasing journey and meeting customers where they are already browsing.
Practical tip: Optimise your product catalogue for social commerce and create content that highlights how your products solve problems. Use AR tools to let customers virtually try your products, enhancing the shopping experience.
4. Ethical Data Practices Matter More
As data privacy becomes increasingly important to consumers, businesses will need to prioritise transparency and ethical data practices. With stricter regulations and heightened awareness about data collection, small businesses can stand out by being upfront about how they use customer information. Building trust will be key to maintaining customer loyalty.
Practical tip: Clearly communicate your data collection practices in simple terms. Offer value in exchange for data, such as exclusive discounts or early access to sales, to create a win-win situation.
5. Social Audio is Reshaping Engagement
While platforms like Clubhouse and Twitter Spaces may not be as prominent as they once were, social audio remains a valuable way to engage niche audiences. Hosting live discussions or Q&A sessions can help businesses build deeper connections and foster community. This trend is particularly effective for businesses with a strong educational or advisory component.
Practical tip: Experiment with hosting live audio sessions where you can answer questions about your products or share industry insights. Promote these sessions across your platforms to ensure a good turnout.
Good luck in 2025!
The social media landscape is constantly changing, and 2025 will bring new opportunities for small businesses to connect with their audiences. By embracing AI-driven personalisation, creating engaging short-form video content, diving into social commerce, prioritising ethical data practices, and exploring social audio, your business can stay ahead of the curve.
Start planning now to ensure you’re ready to implement these trends and make 2025 your most successful year yet on social media!