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What Time Should Your Small Business Post on Social Media? (The Answer Might Surprise You)

What Time Should Your Small Business Post on Social Media? (The Answer Might Surprise You)

by Stephen Robinson | Jun 9, 2026 | Content, Facebook, Instagram, Social Media

If you’ve spent any amount of time researching social media marketing, you’ve probably come across dozens of articles claiming to know the “best” time to post. Some say early morning is best. Others insist on lunchtime. Then you’ll find...
Why Hiring a Freelance Social Media Manager Could Be the Best Decision for Your Business

Why Hiring a Freelance Social Media Manager Could Be the Best Decision for Your Business

by Stephen Robinson | May 28, 2026 | Social Media

Social media looks easy from the outside. Post a few photos. Write a caption. Reply to a few comments. Maybe film the occasional video. But once you actually try to run a business and consistently manage social media properly at the same time, you quickly realise how...
Your Customers Want Proof, Not Perfect Marketing

Your Customers Want Proof, Not Perfect Marketing

by Stephen Robinson | May 26, 2026 | Content, Social Media

For a long time, social media marketing was all about looking polished. Perfect graphics. Perfect branding. Perfect feeds. Businesses became obsessed with making everything look professional. But honestly? Social media has changed massively over the last few years....
Social Media Isn’t Just Competing With Search Engines Anymore… It Is the Search Engine

Social Media Isn’t Just Competing With Search Engines Anymore… It Is the Search Engine

by Stephen Robinson | May 21, 2026 | Content, Social Media

For years, businesses treated social media and search engines as two completely separate things. Google was where people searched.Social media was where people scrolled. But that line has now completely blurred. According to Meta’s latest report, 41% of Gen Z users...
Instagram’s New Carousel Caption Feature Could Be a Big Opportunity for Small Businesses

Instagram’s New Carousel Caption Feature Could Be a Big Opportunity for Small Businesses

by Stephen Robinson | May 19, 2026 | Instagram

Instagram is currently testing a new feature that could make carousel posts even more powerful than they already are. The update would allow users to add separate captions to each image or video within a carousel post, instead of relying on one overall caption...
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