by Stephen Robinson | May 14, 2026 | AI
“We’ve decided to just use AI for our social media instead.” It’s something we’re hearing more and more. And honestly, we completely understand why businesses are tempted. AI tools like ChatGPT, Claude and Copilot can be genuinely impressive when you first use them....
by Stephen Robinson | Apr 6, 2026 | AI
If you’re running Meta Ads right now and you’ve been seeing people online talking about connecting Claude Code to Meta to automate your campaigns… stop. Seriously. Do not do it. Because right now, a growing number of ad buyers are discovering the hard way that trying...
by Stephen Robinson | Jan 8, 2026 | AI
For the last few years, social media has felt noisy, crowded and increasingly artificial. AI-generated posts, recycled trends and overly polished content have flooded feeds across every platform. And yet, as we move into 2026, something interesting is happening....
by Stephen Robinson | Dec 11, 2025 | AI
AI-generated marketing is everywhere right now. And while it’s impressive what these tools can do, there’s one big takeaway from the latest news: AI still can’t replace real people. Just ask McDonald’s. The fast-food giant recently released a 100% AI-generated...
by Stephen Robinson | Nov 25, 2025 | AI, Targeting
Meta’s long-awaited Andromeda update finished rolling out globally in October, and if you’ve been running ads on Facebook or Instagram, you might already have noticed a few changes. At SMR Social, we’ve spent the past few weeks testing, tweaking, and analysing the...
by Stephen Robinson | Nov 4, 2025 | AI
If you’ve spent any time scrolling through social media lately, you’ve probably noticed a shift. Amongst all the AI-generated images, voiceovers, and videos flooding people’s feeds, there’s a growing movement calling for something different. Something real. It’s...
