by Stephen Robinson | May 21, 2026 | Content, Social Media
For years, businesses treated social media and search engines as two completely separate things. Google was where people searched.Social media was where people scrolled. But that line has now completely blurred. According to Meta’s latest report, 41% of Gen Z users...
by Stephen Robinson | May 7, 2026 | Content, Instagram
For years, Instagram has had a bit of an identity problem. Original creators would spend time making content, only for aggregator accounts to repost it, rack up huge engagement, and sometimes even outperform the people who created it in the first place. But Instagram...
by Stephen Robinson | Apr 30, 2026 | Content
I’ll be honest with you. One of the most common things we hear from business owners is this: “I don’t want to be on camera.” And we get it. It feels uncomfortable. It feels unnatural. You start overthinking how you look, how you sound, what to say… and before you know...
by Stephen Robinson | Apr 28, 2026 | Content, Uncategorized
Two businesses can post on social media with the same level of consistency… and get completely different results. One gets messages, enquiries and bookings. The other gets a few likes, maybe the occasional comment, but nothing that really impacts the business. So...
by Stephen Robinson | Apr 23, 2026 | Content
This is one of the most common questions we get from small business owners: “Do I need to create different content for every social media platform?” And the honest answer is… it depends. In an ideal world, yes. Your content would be tailored to each platform. But in...
by Stephen Robinson | Apr 14, 2026 | Content, Social Media
If you’ve ever felt like you’re constantly trying to “keep up” with social media, you’re not alone. A lot of business owners feel like they have to post every single day. Seven days a week. Non-stop. Because that’s what the algorithm wants… right? Not quite! At SMR...
