by Stephen Robinson | Apr 28, 2026 | Content, Uncategorized
Two businesses can post on social media with the same level of consistency… and get completely different results. One gets messages, enquiries and bookings. The other gets a few likes, maybe the occasional comment, but nothing that really impacts the business. So...
by Stephen Robinson | Apr 23, 2026 | Content
This is one of the most common questions we get from small business owners: “Do I need to create different content for every social media platform?” And the honest answer is… it depends. In an ideal world, yes. Your content would be tailored to each platform. But in...
by Stephen Robinson | Apr 14, 2026 | Content, Social Media
If you’ve ever felt like you’re constantly trying to “keep up” with social media, you’re not alone. A lot of business owners feel like they have to post every single day. Seven days a week. Non-stop. Because that’s what the algorithm wants… right? Not quite! At SMR...
by Stephen Robinson | Apr 2, 2026 | Content, Social Media
“Imagine if this goes viral…” It’s something almost every business owner has thought at some point when posting on social media. The idea of one post blowing up, reaching thousands (or even millions) of people, and suddenly bringing in loads of customers is incredibly...
by Stephen Robinson | Mar 31, 2026 | Content, Lead Generation, Social Media
One of the most common frustrations we hear from small business owners is this: “We’re posting regularly on social media, but it’s not bringing us any customers.” And on the surface, that sounds like a fair complaint. You’re putting the effort in. You’re staying...
by Stephen Robinson | Mar 26, 2026 | Content, Social Media
If social media feels like hard work, you’re not imagining it. A lot of small business owners quietly feel the same way. They know they should be posting more. They know social media is important. They know it can help them stay visible, attract customers and grow...
