by Stephen Robinson | Mar 24, 2026 | Content, Social Media
One of the biggest misconceptions we see with small businesses and social media is that they treat it like a separate task. Something to sit down and “do” once everything else is finished. Something to squeeze in when things are quiet. Something that gets pushed down...
by Stephen Robinson | Mar 19, 2026 | Branding, Content, Social Media
This is a topic that is so close to our hearts at SMR Social. Working from our home in Nantwich, we see it all the time: small businesses feeling like they have to shout the loudest just to be heard over the “big players.” But what if we told you that the...
by Stephen Robinson | Mar 12, 2026 | Content, Social Media
If you’ve ever swiped right on your phone’s home screen or opened the Google app, you’ve probably seen Google Discover. It’s that clever feed of articles, news, and videos that seems to know exactly what you’re interested in before you even search for it. For years,...
by Stephen Robinson | Mar 10, 2026 | Content
For years, businesses have judged their social media success using one main number: reach. How many people saw the post?How many impressions did it get?Did it travel further than the last one? Reach has always been treated as the leading indicator of discoverability...
by Stephen Robinson | Mar 5, 2026 | Content
Attention is one of the most valuable things on the internet. Every time someone stops scrolling to watch your video, read your caption, or look at your post, they’re giving you something extremely valuable: their time. But here’s the problem. Social media is full of...
by Stephen Robinson | Mar 3, 2026 | Content
For a long time, small businesses were told the same thing about social media: post more. Post every day. Stay constantly visible. Fill the calendar. The logic seemed straightforward. The more you post, the more chances you have to be seen. But in 2026, that advice...
