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How to Make Your Social Media Content Uniquely Yours (So You Don’t Blend In)

How to Make Your Social Media Content Uniquely Yours (So You Don’t Blend In)

by Stephen Robinson | Sep 16, 2025 | Content

If you scroll through your social media feed right now, you’ll probably notice something: a lot of the content looks the same. The same trending sounds, the same carousels, the same copy-and-paste tips. For small businesses, this is a problem. If your content blends...
Why Storytelling Will Always Beat Sales Pitches on Social Media

Why Storytelling Will Always Beat Sales Pitches on Social Media

by Stephen Robinson | Aug 28, 2025 | Branding, Content, Social Media

If you run a small business, you’ve probably wondered how to make your social media posts stand out. Should you focus on promoting your products and services directly, or is there a better way to connect with your audience? At SMR Social, we’ve seen time and time...
Why Small Businesses Should Mix Real-Time and Planned Content for Maximum Impact

Why Small Businesses Should Mix Real-Time and Planned Content for Maximum Impact

by Stephen Robinson | Aug 21, 2025 | Content

When it comes to social media, small business owners often ask: should I focus on planned content or real-time updates? The truth is, you shouldn’t choose one over the other. The businesses that thrive online are the ones who strike a balance combining a strong,...
How to Turn One Piece of Content Into a Week’s Worth of Social Posts

How to Turn One Piece of Content Into a Week’s Worth of Social Posts

by Stephen Robinson | Aug 5, 2025 | Content

Small business owners often tell us they don’t have time to create fresh content every day for their social media accounts. The good news? You don’t have to, because we’ll do it for you! But we do realise not all businesses have the budget to hire a social media...
The Power of Being Person-Facing on Social Media (Even If You’re Camera-Shy)

The Power of Being Person-Facing on Social Media (Even If You’re Camera-Shy)

by Stephen Robinson | Jul 17, 2025 | Branding, Content, Social Media, UCG

In 2025, building a personal connection with your audience is more important than ever, and for small businesses, showing the real people behind the brand is one of the most powerful ways to do it. At SMR Social, we’ve seen first-hand how person-facing content...
The Easiest Way to Plan a Month of Social Media Content in One Afternoon (Even If We Rarely Do It Ourselves!)

The Easiest Way to Plan a Month of Social Media Content in One Afternoon (Even If We Rarely Do It Ourselves!)

by Stephen Robinson | Jul 10, 2025 | Content

At SMR Social, we’ll be honest: we often plan content just a week in advance. Social media changes fast, and being responsive to trends, events, and new ideas helps us keep our clients’ content fresh and relevant. But we also know many small business owners love the...
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