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Why Small Businesses Should Mix Real-Time and Planned Content for Maximum Impact

Why Small Businesses Should Mix Real-Time and Planned Content for Maximum Impact

by Stephen Robinson | Aug 21, 2025 | Content

When it comes to social media, small business owners often ask: should I focus on planned content or real-time updates? The truth is, you shouldn’t choose one over the other. The businesses that thrive online are the ones who strike a balance combining a strong,...
How to Turn One Piece of Content Into a Week’s Worth of Social Posts

How to Turn One Piece of Content Into a Week’s Worth of Social Posts

by Stephen Robinson | Aug 5, 2025 | Content

Small business owners often tell us they don’t have time to create fresh content every day for their social media accounts. The good news? You don’t have to, because we’ll do it for you! But we do realise not all businesses have the budget to hire a social media...
The Power of Being Person-Facing on Social Media (Even If You’re Camera-Shy)

The Power of Being Person-Facing on Social Media (Even If You’re Camera-Shy)

by Stephen Robinson | Jul 17, 2025 | Branding, Content, Social Media, UCG

In 2025, building a personal connection with your audience is more important than ever, and for small businesses, showing the real people behind the brand is one of the most powerful ways to do it. At SMR Social, we’ve seen first-hand how person-facing content...
The Easiest Way to Plan a Month of Social Media Content in One Afternoon (Even If We Rarely Do It Ourselves!)

The Easiest Way to Plan a Month of Social Media Content in One Afternoon (Even If We Rarely Do It Ourselves!)

by Stephen Robinson | Jul 10, 2025 | Content

At SMR Social, we’ll be honest: we often plan content just a week in advance. Social media changes fast, and being responsive to trends, events, and new ideas helps us keep our clients’ content fresh and relevant. But we also know many small business owners love the...
How to Market a Local Hospitality Business on Social Media: The Power of Storytelling

How to Market a Local Hospitality Business on Social Media: The Power of Storytelling

by Stephen Robinson | Jul 3, 2025 | Branding, Content, Social Media

At SMR Social, we see it all the time: bars, restaurants, cafes, and even leisure venues posting the same static images of menus or deals over and over. While it’s better than nothing, let’s be honest, nobody really cares about another generic post saying “2-for-1...
How to Use Instagram Stories to Drive More Local Business

How to Use Instagram Stories to Drive More Local Business

by Stephen Robinson | May 22, 2025 | Business, Content, Social Media

If you’re a small business trying to increase foot traffic or local bookings, Instagram Stories might be one of your most powerful tools. While feed posts and Reels are great for building brand awareness, Stories are perfect for creating a sense of connection,...
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