by Stephen Robinson | Jul 17, 2025 | Branding, Content, Social Media, UCG
In 2025, building a personal connection with your audience is more important than ever, and for small businesses, showing the real people behind the brand is one of the most powerful ways to do it. At SMR Social, we’ve seen first-hand how person-facing content...
by Stephen Robinson | Jul 8, 2025 | Blogging, Branding, Social Media
At SMR Social, we hear it all the time: “Isn’t it too late to start?” With what feels like an endless sea of podcasts, expert influencers on LinkedIn, viral TikTok creators, and polished YouTube channels, it can seem like social media is already...
by Stephen Robinson | Jul 3, 2025 | Branding, Content, Social Media
At SMR Social, we see it all the time: bars, restaurants, cafes, and even leisure venues posting the same static images of menus or deals over and over. While it’s better than nothing, let’s be honest, nobody really cares about another generic post saying “2-for-1...
by Stephen Robinson | Jul 1, 2025 | Social Media
At SMR Social, one of the first questions we ask any new client is: “What do you want social media to do for your business?” It sounds simple, but it’s where most small businesses get stuck. They want “growth,” but they haven’t...
by Stephen Robinson | Jun 26, 2025 | Social Media
If you’re a small business looking to grow your audience, build brand awareness, and generate leads on social media, there’s one tactic that is absolutely dominating right now: creating a short-form video series. Platforms like TikTok, Instagram Reels and...
by Stephen Robinson | Jun 24, 2025 | AI, Social Media, Targeting
Running Meta Ads (Facebook and Instagram) can feel like a guessing game, especially when you’re trying to decide between Meta’s automated Advantage+ targeting and your own manual targeting setup. At SMR Social, we manage ad campaigns for businesses of all shapes and...
