by Stephen Robinson | Jun 26, 2025 | Social Media
If you’re a small business looking to grow your audience, build brand awareness, and generate leads on social media, there’s one tactic that is absolutely dominating right now: creating a short-form video series. Platforms like TikTok, Instagram Reels and...
by Stephen Robinson | Jun 24, 2025 | AI, Social Media, Targeting
Running Meta Ads (Facebook and Instagram) can feel like a guessing game, especially when you’re trying to decide between Meta’s automated Advantage+ targeting and your own manual targeting setup. At SMR Social, we manage ad campaigns for businesses of all shapes and...
by Stephen Robinson | Jun 17, 2025 | Social Media
Let’s be honest, it’s rough out there right now for many small businesses. Rising costs, cautious customers, and economic uncertainty have forced business owners to work harder than ever just to stay afloat. But amidst the chaos, there are some industries that are not...
by Stephen Robinson | May 29, 2025 | Social Media
One of the most powerful social media trends of 2025 isn’t about flashy influencers or celebrity endorsements. It’s about something much closer to home: collaborating with local creators. If you’re a small business owner looking to grow your reach and build a stronger...
by Stephen Robinson | May 22, 2025 | Business, Content, Social Media
If you’re a small business trying to increase foot traffic or local bookings, Instagram Stories might be one of your most powerful tools. While feed posts and Reels are great for building brand awareness, Stories are perfect for creating a sense of connection,...
by Stephen Robinson | May 8, 2025 | Social Media
Word of mouth is one of the most powerful tools a small business can have, and in 2025, that word of mouth lives on social media. Customer testimonials and reviews aren’t just nice feedback; they’re trust-builders that can help convert followers into paying customers....
