Christmas is a time to connect with your customers in a heartfelt and meaningful way. While generic posts are quick, easy and sometimes necessary, personalised content resonates much more with your audience. At SMR Social, we encourage our clients to create authentic, engaging posts for the big days like Christmas Eve, Christmas Day, Boxing Day, New Year’s Eve, and New Year’s Day and send them over to us so we can spruce them up to deliver the best Christmas content possible. We thought we’d do a bit of a guide for each big day to help any small business owners prepare personalised content for these occasions.
Christmas Eve
What should you post to social media on Christmas Eve? Capture a cosy, festive moment in your workspace, such as a photo or video of your shop, bar, or restaurant at the end of the day. Add a cheerful caption like, “We’re all ready for a visit from Santa tonight!” This creates anticipation and adds a personal touch to your brand.
Christmas Day
On this day, share a heartfelt message to thank your customers and wish them a Merry Christmas. Include a photo or video of your team by the Christmas tree in your workspace to make it feel more personal. Your customers will appreciate the effort and the holiday cheer. Obviously, you can get this photo taken before Christmas day!s
Boxing Day
If your business is open, post about it with your opening hours and a welcoming message for customers. If not, this is the one day where it’s okay to post something more generic or take a break from posting altogether.
New Year’s Eve
Share the excitement of ringing in the new year by posting a photo or video of your staff preparing for celebrations or serving customers. A caption like, “We’re working hard to make the last day of the year special for you!” can engage your audience and showcase your dedication.
New Year’s Day
Kick off the year with a cheerful message wishing your customers a Happy New Year. If you’re open, let everyone know your hours and encourage them to visit. Pair this with a light-hearted or motivational caption to start the year on a positive note.
Why Personalised Content Matters
Personalised posts show your audience that your business is approachable and connected to the community. They can spark conversations, drive engagement, and make your brand memorable during the holiday season.
Planning these posts ahead of time is key. If you’re short on time, schedule your posts in advance or share the content with your social media manager so they can create engaging posts for you.
Start preparing now to make this Christmas season your most memorable one yet on social media!