Word of mouth is one of the most powerful tools a small business can have, and in 2025, that word of mouth lives on social media. Customer testimonials and reviews aren’t just nice feedback; they’re trust-builders that can help convert followers into paying customers. But too often, they end up buried in comment sections or review sites.
It’s time to give your testimonials the spotlight they deserve. Here’s how to turn your customer reviews into engaging, SEO-friendly social media content that actually helps grow your business.
Why Testimonials Work So Well on Social Media
Social proof is essential for small businesses, especially those relying on a local audience. People trust other people’s experiences more than any sales message. By sharing real customer feedback, you:
- Build credibility and trust
- Show the value of your product or service
- Encourage others to try your business
1. Turn Text Reviews into Visual Posts
Grab a few lines from a positive review and create a branded graphic. Tools like Canva make this quick and easy.
Tips:
- Use your brand colours and logo
- Keep it short and punchy
- Add a photo of the product or service mentioned if possible
Example caption: “Our customers say it best! Thank you Sarah for this lovely feedback about our new lunch menu. Come try it for yourself this week!”
2. Create Video Testimonials (Or Repurpose Them)
If you have video reviews or customers willing to speak on camera, this is gold. Video testimonials are more personal and tend to get higher engagement.
No video? Repurpose written reviews into a voiceover video, or use animated text and music to bring the quote to life.
Example content:
- A quick Reel with a customer sharing their experience
- A slideshow of positive reviews with background music
- A “reaction” video to a great testimonial
3. Share Screenshots in Stories
One of the simplest ways to share testimonials is by screenshotting them and posting them in your Stories. You can do this with reviews from Google, Facebook, Instagram DMs, or even emails.
Tips:
- Use Instagram’s text and sticker tools to add your own reactions
- Create a “Reviews” Highlight to keep them all in one place
4. Post UGC (User-Generated Content) as a Testimonial
When customers tag your business or post about your product, reshare it! UGC is one of the most authentic forms of testimonial.
Try this:
- Repost Stories or feed posts where customers show off your products
- Always ask for permission if it’s not a public tag
- Thank them in your caption and encourage others to tag you too
5. Build a Testimonial Series
Turn reviews into a weekly feature. A “Testimonial Tuesday” or “Feedback Friday” gives you consistent content and shows off your happy customers regularly.
Try this format:
- Share the review
- Pair it with a product or service highlight
- Include a CTA like “Want to experience it too? Book now!”
6. Pair Testimonials with Promotions
Use reviews as social proof when promoting a product, service, or sale.
Example caption: “Don’t just take our word for it – hear what our customers are saying about our latest facial treatment. Book yours this weekend and get 10% off!”
Use Testimonials to Drive Results
Customer feedback doesn’t just belong in your inbox or on a Google review page. By turning testimonials into creative, engaging content, you give potential customers the confidence to choose your business.
If you’re not sure how to start showcasing your reviews effectively, SMR Social can help. We’ll turn your customer praise into scroll-stopping content that builds trust and drives results.