by Stephen Robinson | Mar 17, 2026 | Instagram
For over a decade, if you tried to put a link in an Instagram caption, it just sat there like plain text, mocking you. We’ve all been there: typing out “Link in bio!” or using fancy automated DM tools just to get a customer from a post to a product page....
by Stephen Robinson | Mar 12, 2026 | Content, Social Media
If you’ve ever swiped right on your phone’s home screen or opened the Google app, you’ve probably seen Google Discover. It’s that clever feed of articles, news, and videos that seems to know exactly what you’re interested in before you even search for it. For years,...
by Stephen Robinson | Feb 26, 2026 | Content, Social Media
Social media is constantly changing. But not every update deserves your attention. As a small or local business owner, the real question isn’t what’s new. It’s what actually affects how you should be using social media to grow your business. There have been several...
by Stephen Robinson | Jan 22, 2026 | Content
One of the most common things we hear from local business owners is:“Our social media looks nice, but it’s not really doing anything for us.” And that sentence tells us everything we need to know. Because there is a huge difference between nice content and content...
by Stephen Robinson | Jan 20, 2026 | Branding, Content, Social Media
One of the biggest frustrations we hear from local business owners is this: “I’m posting regularly, but it doesn’t seem to be bringing in the right people.” More followers doesn’t always mean more customers. What really matters is whether your social media content is...
