Every small business owner has been there; you open Instagram or Facebook, ready to post something for your business, and your mind goes completely blank. You know you need to stay active and consistent, but you’re out of ideas. Don’t worry, it happens to everyone. The good news is, there are always ways to keep your content flowing, even when inspiration is low. Here’s a list of tried-and-tested post ideas that can help you stay visible, engage your audience, and remind people why they should choose your business.
Share a Behind-the-Scenes Moment
Your followers love to see what goes on behind the curtain. Whether it’s your morning routine as you open the shop, prepping products for the day, or organising your workspace, behind-the-scenes content is relatable and engaging.
Try this: Snap a quick photo or video and add a caption like, “Getting everything ready for another busy day! Here’s a peek behind the scenes.”
Answer a Frequently Asked Question (FAQ)
Turn your most common customer questions into content. Not only does this provide value, but it also positions you as helpful and approachable.
Try this: “We get asked this all the time: Can you [insert question]? The answer is… [insert your helpful explanation].”
Highlight a Customer Testimonial or Review
Positive feedback builds trust. Share quotes or screenshots of recent reviews to show your audience that others love what you do.
Try this: “Thank you to [Customer Name] for this amazing review! We’re so glad you enjoyed your experience with us.”
Re-introduce Yourself
New people are finding your account all the time, and long-time followers can always use a reminder. Tell them who you are, what you do, and why you love doing it.
Try this: “It’s been a while since we introduced ourselves! We’re [Business Name], and here’s what we’re all about…”
Show a Work in Progress
People enjoy seeing the process behind what you do. Share a photo or video of something you’re currently working on or planning.
Try this: “We’re working on something exciting! Here’s a little sneak peek…”
Share a Quick Tip or Hack
No matter your industry, you likely have useful tips your audience will appreciate. Keep it short, actionable, and easy to understand.
Try this: “Quick tip: [Insert a tip that solves a small problem your audience might have].”
Repurpose an Old Post
If a past post performed well, update it and share it again. Most followers won’t remember you posted it months ago, and newer ones may have never seen it.
Try this: “This tip was so popular last time we shared it, we had to bring it back!”
Feature a Product or Service
Shine the spotlight on something you offer. Use great visuals and clear benefits to grab attention.
Try this: “Have you tried our [product/service] yet? Here’s why our customers love it…”
Post a Fun or Seasonal Update
It’s okay to keep things light. Share something fun, seasonal, or trending; even if it’s not strictly about your business.
Try this: “Spotted this today and had to share it! Who else is ready for [season/holiday]?”
Ask a Simple Question
Engagement doesn’t need to be complicated. Asking your followers for their opinion is a great way to start a conversation.
Try this: “Coffee or tea? We’re a split office over here! Let us know your pick in the comments.”
Keep Showing Up
You don’t need groundbreaking ideas every time you post. The key is consistency and being present. Use these ideas as a starting point the next time you’re feeling stuck, and remember: your audience wants to hear from you, even when you feel like you’ve got nothing to say.