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How to Tap Into Your Existing Customers to Generate User-Generated Content (UGC)

How to Tap Into Your Existing Customers to Generate User-Generated Content (UGC)

by Stephen Robinson | Jun 5, 2025 | UCG

If you’re looking for a cost-effective and powerful way to promote your business on social media, it’s time to turn to the people who already love what you do: your customers. User-generated content (UGC) is any content, photos, videos, reviews, and posts,...
The Most Efficient Way to Run a Meta Lead Generation Campaign in 2025

The Most Efficient Way to Run a Meta Lead Generation Campaign in 2025

by Stephen Robinson | Jun 3, 2025 | Lead Generation

If you’re a small business looking to generate new customer enquiries in 2025, Meta (Facebook and Instagram) lead generation campaigns remain one of the most powerful tools available, and it’s what we specialise in. But simply launching an ad with a lead...
Why Small Businesses Should Partner with Local Creators on Social Media in 2025

Why Small Businesses Should Partner with Local Creators on Social Media in 2025

by Stephen Robinson | May 29, 2025 | Social Media

One of the most powerful social media trends of 2025 isn’t about flashy influencers or celebrity endorsements. It’s about something much closer to home: collaborating with local creators. If you’re a small business owner looking to grow your reach and build a stronger...
The Personal Side of SMR Social: How We Balance Family Life and Helping Small Businesses Thrive

The Personal Side of SMR Social: How We Balance Family Life and Helping Small Businesses Thrive

by Stephen Robinson | May 26, 2025 | Lifestyle

It’s half-term, and for many families across the UK, that means a change of pace. At SMR Social, that’s certainly the case too. We’re not just a social media agency, we’re a husband and wife team, Stephen and Abby, raising two young children while running a business...
How to Use Instagram Stories to Drive More Local Business

How to Use Instagram Stories to Drive More Local Business

by Stephen Robinson | May 22, 2025 | Business, Content, Social Media

If you’re a small business trying to increase foot traffic or local bookings, Instagram Stories might be one of your most powerful tools. While feed posts and Reels are great for building brand awareness, Stories are perfect for creating a sense of connection,...
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