The Power of Being Person-Facing on Social Media (Even If You’re Camera-Shy)

by Stephen Robinson | Jul 17, 2025 | Branding, Content, Social Media, UCG

In 2025, building a personal connection with your audience is more important than ever, and for small businesses, showing the real people behind the brand is one of the most powerful ways to do it. At SMR Social, we’ve seen first-hand how person-facing content...

The Easiest Way to Plan a Month of Social Media Content in One Afternoon (Even If We Rarely Do It Ourselves!)

by Stephen Robinson | Jul 10, 2025 | Content

At SMR Social, we’ll be honest: we often plan content just a week in advance. Social media changes fast, and being responsive to trends, events, and new ideas helps us keep our clients’ content fresh and relevant. But we also know many small business owners love the...

It’s Never Too Late: Why Small Businesses Should Still Invest in Social Media

by Stephen Robinson | Jul 8, 2025 | Blogging, Branding, Social Media

At SMR Social, we hear it all the time: “Isn’t it too late to start?” With what feels like an endless sea of podcasts, expert influencers on LinkedIn, viral TikTok creators, and polished YouTube channels, it can seem like social media is already...

How to Market a Local Hospitality Business on Social Media: The Power of Storytelling

by Stephen Robinson | Jul 3, 2025 | Branding, Content, Social Media

At SMR Social, we see it all the time: bars, restaurants, cafes, and even leisure venues posting the same static images of menus or deals over and over. While it’s better than nothing, let’s be honest, nobody really cares about another generic post saying “2-for-1...

What Do You Actually Want From Social Media? A Guide for Small Business Owners

by Stephen Robinson | Jul 1, 2025 | Social Media

At SMR Social, one of the first questions we ask any new client is: “What do you want social media to do for your business?” It sounds simple, but it’s where most small businesses get stuck. They want “growth,” but they haven’t...