by Stephen Robinson | Jun 26, 2025 | Social Media
If you’re a small business looking to grow your audience, build brand awareness, and generate leads on social media, there’s one tactic that is absolutely dominating right now: creating a short-form video series. Platforms like TikTok, Instagram Reels and...
by Stephen Robinson | Jun 24, 2025 | AI, Social Media, Targeting
Running Meta Ads (Facebook and Instagram) can feel like a guessing game, especially when you’re trying to decide between Meta’s automated Advantage+ targeting and your own manual targeting setup. At SMR Social, we manage ad campaigns for businesses of all shapes and...
by Stephen Robinson | Jun 17, 2025 | Social Media
Let’s be honest, it’s rough out there right now for many small businesses. Rising costs, cautious customers, and economic uncertainty have forced business owners to work harder than ever just to stay afloat. But amidst the chaos, there are some industries that are not...
by Stephen Robinson | Jun 12, 2025 | Uncategorized
At SMR Social, we love applying psychology to marketing. After all, great social media isn’t just about algorithms and hashtags; it’s about understanding how people think, feel, and make decisions. One of the most powerful psychological concepts that can...
by Stephen Robinson | Jun 11, 2025 | Lifestyle
Ever wondered what it’s really like behind the scenes at SMR Social? As a husband-and-wife team running a small but mighty social media agency, our days are carefully structured to balance parenting, creativity, and helping small businesses shine online. Here’s a look...
