by Stephen Robinson | Feb 24, 2026 | Content, Facebook, Instagram, Social Media, TikTok
There’s a growing problem on social media right now. Small, established businesses are being told to act like influencers. We see it all the time. “Document your entire day.” “Post 3–5 times per day.” “Show your whole life.” “Go all in.” “Chase virality.” While that...
by Stephen Robinson | Feb 19, 2026 | Uncategorized
If you run Meta ads for your business, you’ll know one thing for certain. They move fast. What worked brilliantly last month might stall next week. What’s converting today might need adjusting tomorrow. An ad that’s flying can suddenly slow down for no obvious reason....
by Stephen Robinson | Jan 22, 2026 | Content
One of the most common things we hear from local business owners is:“Our social media looks nice, but it’s not really doing anything for us.” And that sentence tells us everything we need to know. Because there is a huge difference between nice content and content...
by Stephen Robinson | Jan 20, 2026 | Branding, Content, Social Media
One of the biggest frustrations we hear from local business owners is this: “I’m posting regularly, but it doesn’t seem to be bringing in the right people.” More followers doesn’t always mean more customers. What really matters is whether your social media content is...
by Stephen Robinson | Jan 15, 2026 | Branding, Social Media
If you’re a local business owner posting on social media and thinking, “Why isn’t this working?” — you’re not alone. We see it all the time at SMR Social. Businesses are posting regularly, using decent visuals, even following the so-called “rules”, yet their reach,...
