by Stephen Robinson | Dec 9, 2025 | Content
If your content is genuinely brilliant, the social media rules don’t matter. But if your content is just “good,” or what we’d call normal, then following the rules is what gives it a fighting chance to reach more people. Let us explain… Recently, Netflix made a huge...
by Stephen Robinson | Nov 13, 2025 | Content
Imagine this. You see someone across the room. You don’t walk straight up to them and ask for their hand in marriage. You start with a conversation. Maybe you buy them a drink, share a few laughs, and build a connection. That’s how social media marketing works. At SMR...
by Stephen Robinson | Nov 11, 2025 | Content, Social Media
Black Friday is fast approaching. It falls on Friday 28th November this year, and if you haven’t started planning your social media content yet, now’s the time to do it. At SMR Social, we know that for small businesses, Black Friday can feel overwhelming. Competing...
by Stephen Robinson | Nov 6, 2025 | Content
Here’s one of the most important social media rules that every small business owner needs to learn: You are not the audience. It sounds harsh, but it’s true. The content that performs best on social media isn’t the content you love. It’s the content that your...
by Stephen Robinson | Oct 23, 2025 | Branding, Business, Content, Social Media
With so many brands competing for attention online, one thing matters more than anything else right now: trust. You can post all the polished graphics, trending videos, and clever captions you like, but if your audience doesn’t trust you, they won’t buy from you. As...
by Stephen Robinson | Oct 21, 2025 | Content
Short-form video content completely dominates social media right now. Whether it’s Instagram Reels, TikToks, or YouTube Shorts, those under-one-minute clips are where attention and growth live. At SMR Social, we’ve seen countless small businesses and creators pour...
