by Stephen Robinson | Jul 17, 2025 | Branding, Content, Social Media, UCG
In 2025, building a personal connection with your audience is more important than ever, and for small businesses, showing the real people behind the brand is one of the most powerful ways to do it. At SMR Social, we’ve seen first-hand how person-facing content...
by Stephen Robinson | Jul 10, 2025 | Content
At SMR Social, we’ll be honest: we often plan content just a week in advance. Social media changes fast, and being responsive to trends, events, and new ideas helps us keep our clients’ content fresh and relevant. But we also know many small business owners love the...
by Stephen Robinson | Jul 3, 2025 | Branding, Content, Social Media
At SMR Social, we see it all the time: bars, restaurants, cafes, and even leisure venues posting the same static images of menus or deals over and over. While it’s better than nothing, let’s be honest, nobody really cares about another generic post saying “2-for-1...
by Stephen Robinson | May 22, 2025 | Business, Content, Social Media
If you’re a small business trying to increase foot traffic or local bookings, Instagram Stories might be one of your most powerful tools. While feed posts and Reels are great for building brand awareness, Stories are perfect for creating a sense of connection,...
by Stephen Robinson | Apr 15, 2025 | Content, Social Media
Trendy social media content can be a goldmine for small businesses. Jumping on a trend at just the right time can boost your reach, engagement, and visibility—fast. But if you get it wrong, especially if you join in a little too late, your post might come across as...
by Stephen Robinson | Apr 1, 2025 | Blogging, Content, Lead Generation, Social Media
If you want to attract more leads from your social media content, there’s one powerful tactic you should be using more of: storytelling. Telling stories helps small businesses connect with potential customers on a personal level, making your brand more relatable,...
