by Stephen Robinson | Feb 13, 2025 | Facebook, Instagram, Social Media
Many small businesses focus on growing their follower count, believing that a higher number means greater success on social media. However, engagement (likes, comments, shares, and interactions) is a far more valuable metric. A highly engaged audience is more likely...
by Stephen Robinson | Nov 7, 2024 | Facebook, Instagram, Social Media, TikTok
Black Friday is a prime opportunity for small businesses to boost sales and reach new customers. With competition at its peak, a well-prepared social media strategy is key. Here are essential tips to get your content and advertising ready for success: 1. Plan Ahead...
by Stephen Robinson | Oct 17, 2024 | Facebook, Instagram, Targeting
When it comes to social media marketing, small businesses often think that to see results, they need to invest huge sums of money. But the truth is, even a modest budget of £200 per month for paid ads on platforms like Facebook and Instagram can go a long way. With...
by Stephen Robinson | Oct 4, 2024 | Facebook, Instagram, Social Media
For small businesses, social media can be a game-changer. It offers a direct line to your target audience, helps build your brand identity, and fosters long-term customer relationships. But to truly see results, one key element must be in place: consistency. Whether...
by Stephen Robinson | Jul 30, 2024 | Facebook, Lead Generation, Social Media, Targeting
At SMR Social, we pride ourselves on our ability to optimise social media campaigns to deliver exceptional results. Recently, we worked with a national hair clinic to reduce their cost per lead from £13.51 to £4.58, significantly increasing the efficiency and...
by Stephen Robinson | Jul 5, 2024 | Facebook, Lead Generation, Targeting
At SMR Social, we specialise in helping businesses and organisations reach their target audience effectively through strategic social media marketing. One of our recent success stories involves a specialist alternative education provision based in North Yorkshire. Our...
