by Stephen Robinson | Feb 24, 2026 | Content, Facebook, Instagram, Social Media, TikTok
There’s a growing problem on social media right now. Small, established businesses are being told to act like influencers. We see it all the time. “Document your entire day.” “Post 3–5 times per day.” “Show your whole life.” “Go all in.” “Chase virality.” While that...
by Stephen Robinson | Jan 20, 2026 | Branding, Content, Social Media
One of the biggest frustrations we hear from local business owners is this: “I’m posting regularly, but it doesn’t seem to be bringing in the right people.” More followers doesn’t always mean more customers. What really matters is whether your social media content is...
by Stephen Robinson | Jan 15, 2026 | Branding, Social Media
If you’re a local business owner posting on social media and thinking, “Why isn’t this working?” — you’re not alone. We see it all the time at SMR Social. Businesses are posting regularly, using decent visuals, even following the so-called “rules”, yet their reach,...
by Stephen Robinson | Jan 6, 2026 | Social Media
A new year always brings new predictions, new “hacks”, and a fresh wave of advice about how small businesses should be using social media. But as we move into 2026, one thing is very clear. The businesses seeing real results on social media are not the ones chasing...
by Stephen Robinson | Dec 4, 2025 | Social Media
The biggest marketing shift of the last decade is happening right now, and it’s being driven by social media. What used to be seen as a supporting role in marketing has officially become the main stage. For years, social media managers have been saying it: social...
by Stephen Robinson | Nov 11, 2025 | Content, Social Media
Black Friday is fast approaching. It falls on Friday 28th November this year, and if you haven’t started planning your social media content yet, now’s the time to do it. At SMR Social, we know that for small businesses, Black Friday can feel overwhelming. Competing...
