by Stephen Robinson | Jan 15, 2026 | Branding, Social Media
If you’re a local business owner posting on social media and thinking, “Why isn’t this working?” — you’re not alone. We see it all the time at SMR Social. Businesses are posting regularly, using decent visuals, even following the so-called “rules”, yet their reach,...
by Stephen Robinson | Jan 6, 2026 | Social Media
A new year always brings new predictions, new “hacks”, and a fresh wave of advice about how small businesses should be using social media. But as we move into 2026, one thing is very clear. The businesses seeing real results on social media are not the ones chasing...
by Stephen Robinson | Dec 4, 2025 | Social Media
The biggest marketing shift of the last decade is happening right now, and it’s being driven by social media. What used to be seen as a supporting role in marketing has officially become the main stage. For years, social media managers have been saying it: social...
by Stephen Robinson | Nov 11, 2025 | Content, Social Media
Black Friday is fast approaching. It falls on Friday 28th November this year, and if you haven’t started planning your social media content yet, now’s the time to do it. At SMR Social, we know that for small businesses, Black Friday can feel overwhelming. Competing...
by Stephen Robinson | Oct 28, 2025 | Social Media
ROI (Return on Investment) has become the go-to phrase for proving whether marketing “works.” Every campaign, every post, every advert. Business owners want to know the ROI. But here’s the problem: ROI isn’t always the right measure. In fact, unless your business has...
by Stephen Robinson | Oct 23, 2025 | Branding, Business, Content, Social Media
With so many brands competing for attention online, one thing matters more than anything else right now: trust. You can post all the polished graphics, trending videos, and clever captions you like, but if your audience doesn’t trust you, they won’t buy from you. As...
