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Do You Really Need to Be on Every Social Media Platform as a Small Business?

Do You Really Need to Be on Every Social Media Platform as a Small Business?

by Stephen Robinson | Sep 23, 2025 | Social Media

If you run a small business, chances are you’ve asked yourself this question: “Do I really need to be on every social media platform?” With Facebook, Instagram, TikTok, LinkedIn, YouTube, and more, it can feel overwhelming to try and keep up with them all. The truth...
The Hidden Superpower of Small Businesses on Social Media: Personal Connection

The Hidden Superpower of Small Businesses on Social Media: Personal Connection

by Stephen Robinson | Sep 18, 2025 | Branding, Business, Content, Social Media

When it comes to social media, small businesses often feel at a disadvantage. Big brands have huge budgets, slick campaigns, and entire teams working on their content. But what small businesses sometimes forget is that they have a hidden superpower that no big brand...
Back-to-School Marketing Ideas to Help Small Businesses Win Parents’ Attention This September

Back-to-School Marketing Ideas to Help Small Businesses Win Parents’ Attention This September

by Stephen Robinson | Sep 4, 2025 | Business, Social Media

September is here, and with it comes the annual back-to-school rush. For parents, it’s a whirlwind of uniforms, packed lunches, school runs, and new routines. For small businesses, it’s a golden opportunity. Even if your business doesn’t sell school-related products,...
Why Storytelling Will Always Beat Sales Pitches on Social Media

Why Storytelling Will Always Beat Sales Pitches on Social Media

by Stephen Robinson | Aug 28, 2025 | Branding, Content, Social Media

If you run a small business, you’ve probably wondered how to make your social media posts stand out. Should you focus on promoting your products and services directly, or is there a better way to connect with your audience? At SMR Social, we’ve seen time and time...
From Likes to Leads: How Small Businesses Can Turn Social Media Engagement into Sales in 2025

From Likes to Leads: How Small Businesses Can Turn Social Media Engagement into Sales in 2025

by Stephen Robinson | Aug 19, 2025 | Lead Generation, Social Media

For small business owners, social media can sometimes feel like a popularity contest. You post content, get a few likes and comments, and maybe even go viral every once in a while. But here’s the reality: likes don’t pay the bills. What really matters is turning that...
What to Do After a Viral Post: How to Handle the Highs and Lows of Social Media

What to Do After a Viral Post: How to Handle the Highs and Lows of Social Media

by Stephen Robinson | Aug 7, 2025 | Social Media

Going viral is one of the most exciting things that can happen to a small business on social media. Your content reaches thousands or even millions of people, your follower count shoots up, and the enquiries and sales start rolling in. It’s easy to feel like you’ve...
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