At SMR Social, we specialise in running high-performance social media advertising campaigns that generate real results for small businesses. One of our latest success stories involves a kids football training facility in Feltham, UK, which hired us to improve its Facebook and Instagram ad campaigns after struggling to generate quality leads on its own.
Turning a Failing Campaign into a Winning Strategy
Before partnering with us, the facility was running Meta ads but wasn’t seeing any meaningful results. Lead generation was inconsistent, and the majority of leads that did come through were low-quality and didn’t convert into paying customers. We stepped in with a structured approach to rebuild and optimise their campaign from the ground up.
Improving Lead Quality with Landing Pages
Initially, the campaign used Facebook Lead Forms, but the results were disappointing. Many of the leads collected were unresponsive, and conversion rates were low. To fix this, we switched to dedicated landing pages on the client’s website, which allowed us to pre-qualify leads, provide more information, and encourage higher-intent enquiries. This single change significantly improved the quality of leads coming in.
Testing and Tracking with Multiple Ad Variations
To optimise the campaign further, we created three different ad copy variations, each placed in its own ad set with its own dedicated landing page. This setup allowed us to accurately track performance and identify which messaging resonated best with parents looking for top-tier football training for their children.
So far, the campaign has generated 147 leads at an average cost of £12.98 per lead. However, one ad creative, in particular, has delivered exceptional results, generating leads at just £5.05 per lead. This ad features a well-known football pundit speaking highly of the training facility, which has provided an extra layer of credibility and trust among parents.
A Data-Driven Approach to Ad Campaign Management
Unlike a ‘set it and forget it’ approach, we take a proactive role in managing our clients’ campaigns. We provide clear video content direction for the client, advising them on what videos to create and what messaging to include on their landing pages to maximise conversions.
We also hold monthly video calls with the client to review the campaign’s performance, discuss key findings, and agree on any necessary adjustments. This hands-on approach ensures continuous improvement and allows us to pivot quickly when needed.
Get Expert Help with Your Social Media Ads
This campaign is a perfect example of how strategic ad management, data-driven decisions, and well-crafted landing pages can make a massive difference in lead generation. If your business is struggling with Meta ads and needs expert guidance, SMR Social can help you turn things around. Get in touch with us today to start seeing real results from your social media advertising.
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