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The Best Marketing Doesn’t Feel Like Marketing

The Best Marketing Doesn’t Feel Like Marketing

by Stephen Robinson | Jul 7, 2026 | Content

Think about the last time you stopped scrolling because of a business on social media. Was it because they were shouting, “Buy now!” or “Limited time offer!”? Probably not. Chances are they were showing you something interesting. Maybe they...
Your Social Media Is Your Shop Window. Is It Inviting People In?

Your Social Media Is Your Shop Window. Is It Inviting People In?

by Stephen Robinson | Jun 23, 2026 | Social Media

Imagine walking down your local high street. You pass two cafés. One has bright lighting, welcoming staff, a clean entrance and customers enjoying themselves inside. The other has dusty windows, an empty dining area and a sign that’s faded from the sun. Which...
Instagram’s New Carousel Caption Feature Could Be a Big Opportunity for Small Businesses

Instagram’s New Carousel Caption Feature Could Be a Big Opportunity for Small Businesses

by Stephen Robinson | May 19, 2026 | Instagram

Instagram is currently testing a new feature that could make carousel posts even more powerful than they already are. The update would allow users to add separate captions to each image or video within a carousel post, instead of relying on one overall caption...
TikTok Isn’t Becoming a Search Engine… It Already Is

TikTok Isn’t Becoming a Search Engine… It Already Is

by Stephen Robinson | May 5, 2026 | TikTok

I still hear people say it all the time: “TikTok is starting to become a search engine.” But the truth is, we’re already past that point. TikTok isn’t becoming a search engine… it already is one. And if you’re using it purely as a place to post content and hope it...
Stop Trying to Go Viral: What Small Businesses Should Focus On Instead

Stop Trying to Go Viral: What Small Businesses Should Focus On Instead

by Stephen Robinson | Apr 2, 2026 | Content, Social Media

“Imagine if this goes viral…” It’s something almost every business owner has thought at some point when posting on social media. The idea of one post blowing up, reaching thousands (or even millions) of people, and suddenly bringing in loads of customers is incredibly...
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