by Stephen Robinson | Mar 10, 2026 | Content
For years, businesses have judged their social media success using one main number: reach. How many people saw the post?How many impressions did it get?Did it travel further than the last one? Reach has always been treated as the leading indicator of discoverability...
by Stephen Robinson | Mar 5, 2026 | Content
Attention is one of the most valuable things on the internet. Every time someone stops scrolling to watch your video, read your caption, or look at your post, they’re giving you something extremely valuable: their time. But here’s the problem. Social media is full of...
by Stephen Robinson | Jan 6, 2026 | Social Media
A new year always brings new predictions, new “hacks”, and a fresh wave of advice about how small businesses should be using social media. But as we move into 2026, one thing is very clear. The businesses seeing real results on social media are not the ones chasing...
by Stephen Robinson | Oct 30, 2025 | AI
If you’ve been scrolling through social media recently, you’ve probably noticed something interesting happening. Major brands are starting to use AI-generated adverts and content, and the public reaction hasn’t exactly been positive. Comment sections are full of...
by Stephen Robinson | Aug 5, 2025 | Content
Small business owners often tell us they don’t have time to create fresh content every day for their social media accounts. The good news? You don’t have to, because we’ll do it for you! But we do realise not all businesses have the budget to hire a social media...
