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Why Local Businesses Shouldn’t Use Social Media Like Influencers

Why Local Businesses Shouldn’t Use Social Media Like Influencers

by Stephen Robinson | Feb 24, 2026 | Content, Facebook, Instagram, Social Media, TikTok

There’s a growing problem on social media right now. Small, established businesses are being told to act like influencers. We see it all the time. “Document your entire day.” “Post 3–5 times per day.” “Show your whole life.” “Go all in.” “Chase virality.” While that...
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