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The Biggest Marketing Shift of the Decade: Why Social Media Is Now the Foundation of Every Business

The Biggest Marketing Shift of the Decade: Why Social Media Is Now the Foundation of Every Business

by Stephen Robinson | Dec 4, 2025 | Social Media

The biggest marketing shift of the last decade is happening right now, and it’s being driven by social media. What used to be seen as a supporting role in marketing has officially become the main stage. For years, social media managers have been saying it: social...
Instagram’s Major Hashtag Update: What It Means for Small Businesses

Instagram’s Major Hashtag Update: What It Means for Small Businesses

by Stephen Robinson | Nov 27, 2025 | Instagram

Instagram is at it again. Rolling out another new feature. But this time, it’s actually one that social media managers (and small business owners) should be very happy about. Instagram is currently testing a limit of just 3–5 hashtags per post instead of the usual 30....
Our Thoughts on Meta’s Andromeda Update: What Small Businesses Need to Know

Our Thoughts on Meta’s Andromeda Update: What Small Businesses Need to Know

by Stephen Robinson | Nov 25, 2025 | AI, Targeting

Meta’s long-awaited Andromeda update finished rolling out globally in October, and if you’ve been running ads on Facebook or Instagram, you might already have noticed a few changes. At SMR Social, we’ve spent the past few weeks testing, tweaking, and analysing the...
Why Social Media Marketing Is More Like Marriage Than a One-Night Stand

Why Social Media Marketing Is More Like Marriage Than a One-Night Stand

by Stephen Robinson | Nov 13, 2025 | Content

Imagine this. You see someone across the room. You don’t walk straight up to them and ask for their hand in marriage. You start with a conversation. Maybe you buy them a drink, share a few laughs, and build a connection. That’s how social media marketing works. At SMR...
How to Prepare Your Small Business’s Social Media for Black Friday 2025

How to Prepare Your Small Business’s Social Media for Black Friday 2025

by Stephen Robinson | Nov 11, 2025 | Content, Social Media

Black Friday is fast approaching. It falls on Friday 28th November this year, and if you haven’t started planning your social media content yet, now’s the time to do it. At SMR Social, we know that for small businesses, Black Friday can feel overwhelming. Competing...
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