by Stephen Robinson | Jul 31, 2025 | Branding
As of today, there are 147 days until Christmas. That might sound like plenty of time, but for small business owners, the countdown is very much on. Planning your Christmas marketing well in advance gives you the best chance of standing out, increasing sales, and...
by Stephen Robinson | Jul 17, 2025 | Branding, Content, Social Media, UCG
In 2025, building a personal connection with your audience is more important than ever, and for small businesses, showing the real people behind the brand is one of the most powerful ways to do it. At SMR Social, we’ve seen first-hand how person-facing content...
by Stephen Robinson | Jul 8, 2025 | Blogging, Branding, Social Media
At SMR Social, we hear it all the time: “Isn’t it too late to start?” With what feels like an endless sea of podcasts, expert influencers on LinkedIn, viral TikTok creators, and polished YouTube channels, it can seem like social media is already...
by Stephen Robinson | Jul 3, 2025 | Branding, Content, Social Media
At SMR Social, we see it all the time: bars, restaurants, cafes, and even leisure venues posting the same static images of menus or deals over and over. While it’s better than nothing, let’s be honest, nobody really cares about another generic post saying “2-for-1...
by Stephen Robinson | Mar 19, 2025 | AI, Branding, Facebook, Instagram, Social Media
The rise of AI-generated content is changing the social media landscape, but for now, and likely for the next few years, real, authentic content still wins. Consumers are drawn to genuine, behind-the-scenes moments that showcase the real people and stories behind a...
