by Stephen Robinson | Feb 26, 2026 | Content, Social Media
Social media is constantly changing. But not every update deserves your attention. As a small or local business owner, the real question isn’t what’s new. It’s what actually affects how you should be using social media to grow your business. There have been several...
by Stephen Robinson | Feb 24, 2026 | Content, Facebook, Instagram, Social Media, TikTok
There’s a growing problem on social media right now. Small, established businesses are being told to act like influencers. We see it all the time. “Document your entire day.” “Post 3–5 times per day.” “Show your whole life.” “Go all in.” “Chase virality.” While that...
by Stephen Robinson | Jan 22, 2026 | Content
One of the most common things we hear from local business owners is:“Our social media looks nice, but it’s not really doing anything for us.” And that sentence tells us everything we need to know. Because there is a huge difference between nice content and content...
by Stephen Robinson | Jan 20, 2026 | Branding, Content, Social Media
One of the biggest frustrations we hear from local business owners is this: “I’m posting regularly, but it doesn’t seem to be bringing in the right people.” More followers doesn’t always mean more customers. What really matters is whether your social media content is...
by Stephen Robinson | Dec 9, 2025 | Content
If your content is genuinely brilliant, the social media rules don’t matter. But if your content is just “good,” or what we’d call normal, then following the rules is what gives it a fighting chance to reach more people. Let us explain… Recently, Netflix made a huge...
by Stephen Robinson | Nov 13, 2025 | Content
Imagine this. You see someone across the room. You don’t walk straight up to them and ask for their hand in marriage. You start with a conversation. Maybe you buy them a drink, share a few laughs, and build a connection. That’s how social media marketing works. At SMR...
