by Stephen Robinson | Feb 24, 2026 | Content, Facebook, Instagram, Social Media, TikTok
There’s a growing problem on social media right now. Small, established businesses are being told to act like influencers. We see it all the time. “Document your entire day.” “Post 3–5 times per day.” “Show your whole life.” “Go all in.” “Chase virality.” While that...
by Stephen Robinson | Nov 27, 2025 | Instagram
Instagram is at it again. Rolling out another new feature. But this time, it’s actually one that social media managers (and small business owners) should be very happy about. Instagram is currently testing a limit of just 3–5 hashtags per post instead of the usual 30....
by Stephen Robinson | Apr 24, 2025 | Instagram
Your Instagram bio is one of the most valuable pieces of real estate for your small business online. In just a few short lines, you need to explain who you are, what you offer, and why people should care—all while making it easy for potential customers to take action....
by Stephen Robinson | Mar 19, 2025 | AI, Branding, Facebook, Instagram, Social Media
The rise of AI-generated content is changing the social media landscape, but for now, and likely for the next few years, real, authentic content still wins. Consumers are drawn to genuine, behind-the-scenes moments that showcase the real people and stories behind a...
by Stephen Robinson | Mar 13, 2025 | Facebook, Instagram, Social Media
For small businesses, attracting local customers is essential for growth, and social media ads provide one of the most effective ways to do it. Platforms like Facebook and Instagram offer powerful targeting options that allow you to reach people in your area who are...
by Stephen Robinson | Mar 11, 2025 | Facebook, Instagram, Lead Generation, Social Media, Targeting
At SMR Social, we specialise in running high-performance social media advertising campaigns that generate real results for small businesses. One of our latest success stories involves a kids football training facility in Feltham, UK, which hired us to improve its...
