What to Include in Your Instagram Bio to Attract More Customers

by Stephen Robinson | Apr 24, 2025 | Instagram

Your Instagram bio is one of the most valuable pieces of real estate for your small business online. In just a few short lines, you need to explain who you are, what you offer, and why people should care—all while making it easy for potential customers to take action....

Why Small Businesses Should Stand Out from AI-Generated Content with Real-Life Social Media Posts

by Stephen Robinson | Mar 19, 2025 | AI, Branding, Facebook, Instagram, Social Media

The rise of AI-generated content is changing the social media landscape, but for now, and likely for the next few years, real, authentic content still wins. Consumers are drawn to genuine, behind-the-scenes moments that showcase the real people and stories behind a...

How to Use Social Media Ads to Attract More Local Customers to Your Small Business

by Stephen Robinson | Mar 13, 2025 | Facebook, Instagram, Social Media

For small businesses, attracting local customers is essential for growth, and social media ads provide one of the most effective ways to do it. Platforms like Facebook and Instagram offer powerful targeting options that allow you to reach people in your area who are...

How SMR Social is Helping a Kids Football Training Facility in Feltham Score Big with Facebook Ads

by Stephen Robinson | Mar 11, 2025 | Facebook, Instagram, Lead Generation, Social Media, Targeting

At SMR Social, we specialise in running high-performance social media advertising campaigns that generate real results for small businesses. One of our latest success stories involves a kids football training facility in Feltham, UK, which hired us to improve its...

How Running a Giveaway on Social Media Can Increase Brand Awareness for Small Businesses

by Stephen Robinson | Mar 6, 2025 | Content, Facebook, Instagram, Social Media

Running a giveaway on social media is one of the most effective and affordable ways to boost brand awareness, increase engagement, and attract new customers. A well-planned contest encourages users to interact with your brand, share your content, and introduce your...

The Secret to Writing Social Media Captions That Drive Engagement and Sales

by Stephen Robinson | Mar 4, 2025 | Facebook, Instagram, Social Media, TikTok

A great social media post isn’t just about the image or video, it’s also about the caption. A well-crafted caption can grab attention, encourage interaction, and even drive sales. For small businesses, writing compelling social media captions is an essential...