The rise of AI-generated content is changing the social media landscape, but for now, and likely for the next few years, real, authentic content still wins. Consumers are drawn to genuine, behind-the-scenes moments that showcase the real people and stories behind a brand. This presents a huge opportunity for small businesses to differentiate themselves by embracing real-life content on social media.
The Shift Towards AI Content (and Why It’s Not Always Better)
AI is becoming increasingly sophisticated, with businesses using it to generate text, images, and even videos. While this technology saves time, AI-generated content, so far, often lacks authenticity and emotional connection; two factors that drive engagement on social media.
Audiences are savvy; they can tell when something feels too polished, overly scripted, or lacking a human touch. Right now, people still prefer content that feels real, relatable, and personal.
Why Real Content Is Your Competitive Advantage
For small businesses, now is the time to stand out by doing what AI can’t do; showcasing your unique personality, real employees, and everyday moments. Posting real-life content helps you:
- Build Trust: People buy from brands they trust. Seeing real faces, real voices, and real stories builds credibility.
- Increase Engagement: Authentic, behind-the-scenes content sparks conversations and reactions more than generic AI-generated posts.
- Showcase Your Brand’s Personality: Your tone, humour, and unique way of doing things make your business memorable.
- Connect with Your Audience on a Human Level: People want to interact with other people, not just faceless brands posting polished marketing messages.
How Small Businesses Can Embrace Real Content
1. Get in Front of the Camera!!
Your customers want to see you and your team. Whether it’s introducing yourself, giving a tour of your business, or sharing daily updates, real people make your brand more relatable.
Try this: Post a quick Instagram Story saying hello, sharing what’s happening in your business today, or answering a common question from your customers.
2. Show the Behind-the-Scenes Process
Take your audience along for the journey. Whether you’re prepping for a busy day, packing orders, or testing a new product, behind-the-scenes content makes your business feel more personal and approachable.
Try this: Share a time-lapse video of your café opening for the day or a sneak peek of new stock arriving at your shop.
3. Feature Real Customer Stories
User-generated content (UGC) is powerful. When customers share their experiences with your brand, it builds trust and social proof.
Try this: Repost photos or testimonials from happy customers and tag them in your posts.
4. Go Live
Live video is one of the best ways to engage your audience in real time. Whether it’s a product demo, a Q&A session, or a casual chat, live content feels spontaneous and authentic.
Try this: Host a quick Q&A session on Instagram or Facebook Live to answer customer questions.
5. Use Raw, Unpolished Content
Not everything needs to be professionally edited. Casual, unfiltered videos and photos often feel more genuine and engaging than overly polished marketing content.
Try this: Film a quick behind-the-scenes clip on your phone and post it without over-editing.
Now Is the Time to Stand Out
AI-generated content will continue to improve, but for now, real content is what resonates most with social media users. Small businesses that embrace their authenticity, show real moments and connect with their audience on a human level have a major advantage. If you want to make the most of this opportunity but need help with strategy and execution, SMR Social can help you craft engaging, real-life content that connects with your audience and grows your brand.